HEMA x Buyckveth
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Smoked sausage. Tompouce pastry. Takkie the dachshund. Teapot. These are the typical HEMA associations. But tech employer? Not so much. Demonstrably unjustified – HEMA was BearingPoint’s Digital Leader of the year in 2022 and 2020 – but true. And that’s a shame because if tech talent is unaware of HEMA, they won’t choose for the organization. So it’s high time to put HEMA on the map as a tech employer with a surprising byte. How?
-
1
Together
With the internal tech community. Because, as former candidates, they get potential candidates. Including what turns them on and off. Co-creation? Buzz. But pretty good with a tompouce.
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2
Flip the script
Ecuopmot? Ahem! You get the drift. By having fun with the strong brand and almost iconic products, HEMA found its tech image. Consistent with their core values. But with a certain je ne sais quoi. Or something.
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3
The Dyson Effect
Candidates get sucked into the funnel: starting with awareness, zipping through consideration, straight to conversion. How? With WTF moments, engaging content, and personal stories. Job. Marketing. Made. Relevant.
Interactions
00.000
(41% female!)
Website sessions
000.000
Average visit
00:00
minutes
(standard 1:19)
Conversion
0,00%
(benchmark: 1%)
Applicants
000+
The proof of
the tompouce
Walk
the talk
The CTO does. Forward and backward. At great risk to his life. C-level buy-in, but seriously tongue-in-cheek…
phase 1
Awareness
phase 2
Consideration
phase 3
Conversion
