Ceci n'est pas une pipe. Ceci is a smoking hot employer brand.
An employer brand is like grandpa’s (m/f) old pipe. It makes everyone feel warm and fuzzy. But to attract the right candidates, you have to continually stoke the fire...
Brand values are:
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awhy a candidate choses us
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bvery socially relevant
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cthe buzzing water cooler topic
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da, b and c. Albeit a tad generic at times
We embrace sustainability
“We are diverse and inclusive"
We work hard and play even harder
"And none of us club baby seals"
Introducing:
The most hybrid employer branding / recruitment marketing model since the invention of the pipe. Our mission is to maximize relevance from the candidates’ perspective. Through communication that resonates with just the right target audience. At just the right time. This takes incisive, creative content at all levels.
Brand relevance
Candidate relevance
What are the trending topics in a business domain? What makes a team inclusive? How can you contribute to organizational goal A or social ambition B? And what makes this more fun/challenging/exciting with you than at other great brands? Engaging domain, team, and job marketing exerts an inexorable gravitational pull into the candidate funnel.
Job marketing made relevant.
In all facets.
HEMA × Buyckveth
How do you position HEMA as a tech brand on the candidate map? And how do you get from abstract awareness to concrete consideration and successful conversions? By co-creating the campaign concept with former candidates. I.e., the internal HEMA tech community. With the Chief Technology Officer in a (quite literally) starring role. And by translating that campaign concept into relevant visuals, social ads, copy, and videos. Fully in line with the brand values, with a refreshingly idiosyncratic and distinctive tech twist…
read and see it all
